Friday 8 March 2013

Brad Pitt Wine

Brad Pitt Wine, If you forgot to check your celebrity-wine-release calendar on Wednesday, some disappointing news: Brad Pitt and Angelina Jolie’s new-old rosé, Miraval, debuted online yesterday, and within five hours, all 6,000 bottles had sold out. (For comparison’s sake: while Miraval is slightly less popular than Taylor Swift–concert tickets, it is as popular as Book of Mormon tickets in Denver.)

The wine, which is produced on the couple’s 1,000-acre estate in Southern France, was previously released by the property’s original owners under the name “Pink Floyd,” after the iconic band that recorded The Wall in Miraval’s recording studio......vanityfair.

Although the idea of celebrities releasing wine sounds a little iffy—akin to something a Pinot Grigio–loving cast member of The Real Housewives might do after Season One—the endeavor seems legitimate.

Pitt and Jolie teamed with Famille Perrin, which owns Château Beaucastel, a winery famous for its Châteauneuf-du-Pape, and actively participated in the wine-making process by attending rosé-blending sessions, switching to steel tanks, and helping to develop a new shape and label for the bottle. And as of yet, neither has shamelessly plugged the brand on Twitter or an Andy Cohen–moderated reunion special.

Since we can no longer purchase Miraval (or, as our budget and restraining orders suggest, visit the estate), we must live vicariously through the select few who have already sampled the celebrity rosé. Such as Thierry Desseauve, the first wine critic in the world to taste Miraval, who tells Reuters:

This one was very fresh, very fruity, very exuberant on the aroma side, but also round, supple and fresh and energetic so for my standard of tasting wine, it was a very good wine. I gave it a 91 point out of a one hundred scale. . . It was also a good vineyard for years and maybe for more than one century so it was possible to do a good wine, to do a better wine than before because the owners before weren’t very focussed on wine producing.

So it earned an A on its first effort. Congratulations, to the Perrins and Pitt-Jolies. And for the rest of us who were not lucky enough to get in on the $140/case first sale, we will have to wait until summer, when the wine-makers are expected to introduce their sophomore effort, a white wine. Salut!

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